The Divas and Divos
Lori Feldman
Founder and President
Don't let the "Diva" throw you off. She’s actually easy-peasy to work with. Lori Feldman has helped thousands of business leaders and sales professionals make more money with their customer database.
"I see monetization opportunities." I like to think she has a 6th sense for locating under-utilized resources and finding ways to put them to work. But not in a psychic way. It's all very logical, actually. Lori’s experience with multiple CRM and marketing automation technology systems has prepared our clients for launching sales-generating marketing campaigns faster. She understands which standardization, clean-up and optimization processes are required, in what order and which ones are only “nice to have.”
Her client portfolio includes work with AT&T, International Coach Academy, Blue Cross/Blue Shield, Yellow Freight, Reuters, St. Louis Cardinals, and Wells Fargo, as well as SMBs worldwide.
The story behind why she named her company “The Database Diva” was featured in a chapter of Jim Kukral’s best-seller, “Attention: This Book Will Make You Money. How To Use Attention-Getting Online Marketing To Increase Your Revenue.”
She is a national speaker on Marketing Automation, Drip Marketing, Database Marketing and Social Networking. She is a past-president of the Direct Marketing Association of St. Louis who awarded her its top prize: The “Direct Marketer of the Year” Award. As editor of “The Database Marketing Hotwire,” the company’s e-newsletter, she has been the recipient of the APEX Award for Excellence in Newsletter Writing 3 years in a row. Lori holds a Bachelor of Journalism degree from the University of Missouri-Columbia.
“I've had the pleasure of knowing Lori for over 20 years and can confidently say that she is an exceptional marketing professional. Her creativity and insights have been invaluable to my company, and she has provided us with outstanding support with marketing strategy, copywriting, positioning, and client testimonial videos.
One of the things that sets Lori apart is her accessibility - whenever I need to brainstorm a quick marketing challenge, she is readily available with solutions. Her expertise has been instrumental in helping us achieve our business goals, and I'm grateful for the significant impact she has had on our company's success.”
Todd Viau
VP of Information Technology
What can I say about Todd? If he had his way, he'd be like that mega-computer at the end of Superman 3. This guy eats zeroes and breathes ones. But it takes more to excel in the marketing business than just tech know-how. Either by his own inherent qualities or by years and years of Lori’s personal influence, Todd possesses a deep understanding of our clients' needs and how best to implement our suggested strategies for meeting them.
According to one of our customers, Todd is “by far the best CRM consultant in the business and is absolutely outstanding and accessible.” In his time with The Database Divas, he has converted many databases from one CRM system to another as the companies’ needs changed (or the whim of the marketplace prevailed).
Todd is known as an IT department’s go-to IT guy. Several of our clients are IT solutions providers themselves who retain Todd to oversee their clients’ CRM and Marketing Automation installations and technical support.
Todd is also in charge of our marketing automation training department. He’s equally accomplished at helping clients learn something new or figuring out a simple solution to a complex challenge. Repeatedly, clients tell us that Todd makes the complicated very simple.
“Todd, you are amazing!!! We are watching revenue go up and questions go down. I'm super grateful for your help getting this all dialed in as it will allow us to scale! Thank you again."
Stacia Shinaberry
VP of Sales and Digital Marketing
Stacia, Stacia, Stacia...Can this lady go get it, or what? With her years of experience as an advertising consultant and marketing expert, Stacia brings an array of mad skills to the table. She knows how to turn your website and media into lead generation machines while setting up your CRM's and marketing tools for optimum efficiency. She’s helped companies of all sizes, across all industries, both B2B & B2C, attract, close and maintain high-paying, profitable customers.
Stacia has spent her storied career helping clients with digital marketing initiatives such as choosing the right CRM and Marketing Automation tools, implementing best database marketing strategies, and creating responsive email & drip marketing campaigns.
At heart she is a hunter, problem solver and closer that uses a combination of proven sales & marketing strategies and tactics to help customers generate qualified leads, close sales and drive incremental revenue.
At home she is a Mom of 3 and a “Grams” to her 18 & 15 yr old grandkids. On weekends you’ll find her going to their sports and school events, enjoying brunch with her family, walking 3-4 miles with her grandson Micah while learning about Rap & Hip-Hop music, or shopping (her least favorite thing to do!) with her fashionista granddaughter Jolee.
“Thank you for today's productive meeting and keeping me smiling. Your energy is so infectious. You are a gift! Thanks for your support, and I appreciate you.”
- David Aferiat, Avid Vines
Josh Hare
Creative Director
You want to think outside the box? This guy's never even seen a box, let alone thought inside of one. Josh Hare is a writer and video editor who uses his audio/video and copywriting expertise to transform the mundane into engaging and compelling content. His propensity for wit, adroitness in storytelling, and affinity for the thesaurus (as evidenced by this sentence) have proven indispensable to making The Database Divas and their clients stand out among their respective competitors.
Josh uses his love of storytelling to create media content that doesn't simply connect your customer with your solution, but tells your story in a way that makes the customer want to do business with you, not just with your line of products and services.
Josh is from St. Louis, was schooled in audio/video production in San Francisco, and now he’s back…to let you know….he can really shake ‘em down…(Do you love me? I can really move). He spends his free time watching movies, learning how to make movies, cooking, gaming, having backyard fires, and reading all the books.
“Josh's job may be behind the scenes, but his knowledge is deep. He helped our entire team get comfortable with the fact that we didn't have to be perfect to have a meaningful "video" . Once I understood that I could send him several "takes" and he would put it through his filter and cutting room floor, we all went to town and handed off our semi-ok footage; and poof, a video appeared that made us feel like a team.”
- Kimberly Brecko, EcoDigital Media
